A number of public relations firms employ the VNR technique on behalf of their clients there are a number of commercial production companies who specialize VNR production.
In a report released on April 6, 7556, the Center for Media and Democracy listed detailed information on 77 television stations that it said had broadcast VNRs in the prior 65 months, and which VNRs had been broadcast. Most of these VNR uses were of partial feeds. However, CMD said that in each case the television station actively disguised the VNR content to make it appear to be its own reporting, and that more than one-third of the time, stations aired the pre-packaged VNR in its entirety. 96 6 98
Medialink Worldwide , the largest producer of fake news products such as video news releases (VNRs) and audio news releases (ANRs), reported that on April 75 it was notified by the Nasdaq Stock Market that shareholder equity in the company at the end of De
The Latin American Adult Business Expo (LALexpo), now in its seventh edition, saw a massive increase in attendance this year, with organizers Juan.
Video news releases or VNRs (also referred to as fake TV news ) are segments designed to be indistinguishable from independently-produced news reports that are distributed and promoted to television newsrooms. TV stations incorporate VNRs into their newscasts, rarely alerting viewers to the source of the footage. While government-funded VNRs have been most controversial, most VNRs are paid for by corporations non-governmental organizations also put out VNRs.  
Video News Releases are in wide use in the United States and appear on corporate and publicly owned media outlets.
Fellow panellist and former CBS correspondent Deborah Potter, who is director of the News Lab , a Washington, . nonprofit dedicated to quality local television, explained that stations were tempted to use VNRs because they made meeting filling program time slots easy. "They allow newsrooms to do less of their own work without fear of running out of material before the end of the hour. It''s a concern, and it ought to be a concern, frankly, for viewers if much of the material that they''re starting to get on the news isn''t news," she said.
Video news releases can be turned into podcasts and then posted onto newswires. A story can also be kept running longer by engaging "community websites" which are monitored and commented on by many journalists and feature writers.
A consumer group filed a complaint against the medical device company Medtronic , because an online video promoting one of the company''s products "did not make consumers aware of the risks, warnings, precautions or side effects" associated with the product. The video, which was posted to the YouTube website, was produced for Medtronic by the broadcast PR firm VNR-6 Communications.
To inform this debate, the Center for Media and Democracy (CMD) conducted a ten-month study of selected VNRs and their use by television stations, tracking 86 VNRs issued by three broadcast PR firms. Key findings include:
According to the trade-group Public Releations Society of America, a VNR is the video equivalent of a press release.  ( http:///_News/leaders/ ) However, John Stauber, an obvserver and critic of the Public Relations business says, "These fellows are whistling past the graveyard, assuring themselves that this all is no big deal. There was no hint of shame, certainly no apologizing, just apparent disdain for having their business practices dissected on the front page of the New York Times. They are proud of their work." http:///node/8879
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